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What we witnessed in Trabzon was not merely a series of random reactions, nor spontaneous celebrations to welcome a star. It was a fully-fledged marketing campaign, crafted in Turkey with a distinctly clear identity. It was launched without fanfare, without joint committees for research, execution, and exploration, and without excessive philosophizing or sages debating feasibility and principles.
We were born in the early 1960s, and we grew up through the sixties and seventies. We studied in the sixties, seventies, and eighties, and we lived the most beautiful years of our lives in the seventies, eighties, and nineties. We got married, discovered the world, embarked on adventures, and built our dreams during those wonderful decades. We settled down at the dawn of the new millennium, and we grew wiser with each passing year
In a moment not devoid of magic and serendipity, an idea was born that could change the lives of millions. It did not emerge from lavish boardrooms or meticulously crafted marketing blueprints, but rather from a simple question that crossed the minds of its founders: Why do older adults stop travelling, even though the dream of exploration never dies with age?
